It all started in December 2017, when I was looking for the perfect Christmas present for my dad: I was set on buying the best possible riding lawn mower.
Having absolutely no knowledge on this topic, I did what every normal person would do: I googled it. After browsing websites for hours, I was still nowhere near making a choice for this Christms gift.
The whole experience left me very frustrated about this whole situation. I had wasted time, and I was probably not going to make the best possible choice regarding this purchase. The problem I was facing was three-fold:
Surely, I wasn’t the only person who was struggling with this problem. We’ve all had to buy a product without being a specialist about this particular topic.
Being very active on the internet since my teenage years, I have worked on over 20 online projects with various degrees of success, ranging from “complete failure” to “pretty darn useful”.
I figured there must be a better way to help regular people be savvy buyers, and I would build it.
You see, online publications seem to believe that you want to spend days, weeks, or even months reading their prose before you make a purchase.
The reality is that there is only 24 hours in a day, and when I have to buy a new washing machine, I don’t want to become an expert in washing machines, nor spend months reading about washing machines to figure out which one is the best for my situation.
On the other hand, I would also prefer to avoid websites that push you very quickly toward a specific product, only because they’re going to profit from it, and not based on the actual pros and cons of this specific product.
Since I couldn’t find any website that would have my best interest at heart, I decided to build it myself.
Let’s be clear: the number one priority on this website is YOU. This website exists with the sole purpose of saving you time and money.
We provide our visitors with some clear buying guides that offer several levels or reading:
As you can see, we don’t spare any effort when it comes to putting together our guides, and it should be more than enough information for most people to make the best purchase possible.
We’re very proud to offer you some detailed unbiased reviews for a massive number of products, that’s still growing every week thanks to your support.
While I can’t give you the exact details of the process we use to rank products, otherwise some companies might try to game our system, I can still give you a general overview.
At the time of writing, we have several systems in place that we can use to gather information and analyze products: real-life product testing, interviewing experts in that field, analyzing articles on other well-respected review websites, and getting feedback from previous buyers.
During the entire process, we compile information regarding an important number of key features, the 15 most significant or which are public in our articles. We also grade the products in several different categories such as “quality”, “ease of use”, or “value for money”.
If you browse our guides you will quickly notice something quite different from “regular” websites: we do not display any ads.
To be honest, as a web user I strongly dislike when websites are covered with ads. It generally slows down the pages when they’re loading, and it gives a poor all-around user experience.
So you may be wondering how we manage to support this website and pay our amazing team. The answer is simple: affiliate commissions.
When you click on links to third-party websites and decide to make a purchase, we may receive a small commission. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
To be clear, this commission does not have any impact on the price you end up paying for a specific product. As far as we know, you will pay the same price, whether you are referred by us or not.
Please keep in mind that thanks to this system, we are able to give you a great user experience, have a website that loads lightning-fast, and support all the people who are working hard to help you save time and money.
We value your time, your money, and most important of all: your trust.
We understand that by making a purchase based on our recommendations, you’re giving us your trust. As a result, we will always do our best to give you unbiased valuable information on each product we review so you can make the best possible choice when you make a purchase.
Thank you for your trust, and your support.